10 July
Blog #8: Packaging
Blog #8: Packaging
We conducted weekly meetings till the late hours for some weeks now. Our concept now is to add value to our product as our unit cost was high. This meant that our pricing strategy had to be price skimming as we wanted to obtain a higher margin such that the business is sustainable. Jerald had proposed the concept of adding a bookmark and a sticker.
We have originally settled with the cardboard box and we have met the supplier this week. We hope our buyers feel the effort and premium sense of our product. We hope our buyers receive our exclusive shorts with gleam and excitement. We have met with a team of budding entrepreneurs from Ngee Ann Poly (NP) who were providing B2B packaging solutions. We look forward to the continued partnership!
