About Us

/ˈpiːtʃi/ | informal | feeling cute; #mightdeletelater

Our company designs everyday shorts that are inspired by our very own Singaporean culture in a cute and quirky way. Every concept and designed will be extensively curated to create what's Uniquely Singapore.

Founded by four business undergraduates as part of a project within the Minor in Entrepreneurship, we want to take a step further and turn this into well-known homegrown brand.

Click to know more about the team!

Mission

We aim to revolutionize the male apparels industry by introducing shorts that are adapted to the Singaporean pop-culture.

Vision

To create a line of products that would ultimately become Singapore's pride.