8 July

Blog #7: Lei long come buy pants

It was clear to us that our time is simply running out. At this point, I created a strict timeline to follow:

• 11/07 - 3 Instagram posts that emphasizes the quality of the shorts
• 12/07 - Post on instastory for Pre-order opening on 13/07
• 13/07 - Post 3 posts of each short on instagram posts to launch the preorder
• 17/07 - Receive Preproduction
• 18/07 - Post a promo video from the photoshoot done on 05/07
• 20/07(TBC) - Do photoshoot (with influencers?) with the preproduction
• 21/07 - Do a sunday family post with GBTB short shots
• 23/07(TBC) - Release winner's details in giveaway
• 27/07 - Close pre-order
• 31/07 - Planned receiving of productions

With this timeline, we should be able to ship all our preorders about the mid of August where school would have started and delivery to our NTU customers would be easy. I have made all the necessary changes, such as sizing, cutting, design work, and color correction with the supplier. Now our main priority is to establish as much reach as possible to gain traction in our sales. As mentioned in my previous blog, I have placed in the orders and paid for it, which we actually ran into negative cash position due to other expenses such as transaction fees etc., therefore I have personally injected another $200 into our balance as an interest-free loan.

Moving forward, we are exploring our options with various booths in Singapore such as the TGIF Bazaar, however we won't make much of a decision for now because we cannot confirm how many shorts are we left with after the preorders.

-Peachy King